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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

Coma

Designer:

Mucho, Barcelona

Coma is Spanish for ‘comma‘. The signature is a clever typographic solution which incorporates two commas into the name — one at the beginning and one at the end.

A comma in itself is a pause, so I wonder whether just one, at the beginning perhaps, would have done the job. That way it really is a single comma and not two ‘commas’. Clever nonetheless.

Coma

Applications & Visual Language

Designers Notes

Sometimes we need to take time for someone to help us work out our leadership and innovation. A pause, a comma. This is what Coma offers us across four different areas: Personal, Social, Political and Organizational. The result: a clear vision of our future.

In order to create a logo that represents this lapse of time, we placed a comma at the beginning and end of the word. The change in direction that Coma suggests is represented by a dotted line without any specific direction. The line becomes straight when Coma appears.

 

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Designer:

Mucho, Barcelona

Posted on

February 16, 2015

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