To name and visually brand an international music production company. Offer a point of difference to that of industry trends, by avoiding very masculine and aggressive visuals rife amongst competitors. Suggest a name which can be subsequently supported within the branding.While it doesn’t look traditionally masculine (all upper case, hard edged and lacking softness in general) it reduces ‘human’ to a male spermatozoide. Graphically interesting and clever tho.
Social Workers at Social Work Design Agency, London
September 25, 2004