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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

Human

Designer:

Social Workers at Social Work Design Agency, London

The brief,
To name and visually brand an international music production company. Offer a point of difference to that of industry trends, by avoiding very masculine and aggressive visuals rife amongst competitors. Suggest a name which can be subsequently supported within the branding.
While it doesn’t look traditionally masculine (all upper case, hard edged and lacking softness in general) it reduces ‘human’ to a male spermatozoide. Graphically interesting and clever tho.
Human

Designer:

Social Workers at Social Work Design Agency, London

Posted on

September 25, 2004

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