I came across this one on Dribbble. I like the clever use of the negative space — the surfboard fin is a reflection of the negative space in the letter ‘R’.
” I had got to know Otter Surfboards quite well over the last year thanks to our mutual ramblings on Twitter – which in turn led us to finally meet at one of my recent exhibitions. I was always an admirer of their work and their tireless commitment to producing environmentally friendly surf-craft so when I was asked to design their new brand image I was super stoked. Surfing is more than just surfboards these days and the new brand needed to showcase this in a big way. It had to put Otter surfboards out there as much more than a surfboard company and one of the largest leaps in that direction was creating the new brand as simply OTTER.“
November 12, 2012