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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

Otter Surfboards

Designer:

Karl Mackie

I came across this one on Dribbble. I like the clever use of the negative space — the surfboard fin is a reflection of the negative space in the letter ‘R’.

Otter Surfboards

Designer's Notes

” I had got to know Otter Surfboards quite well over the last year thanks to our mutual ramblings on Twitter – which in turn led us to finally meet at one of my recent exhibitions. I was always an admirer of their work and their tireless commitment to producing environmentally friendly surf-craft so when I was asked to design their new brand image I was super stoked. Surfing is more than just surfboards these days and the new brand needed to showcase this in a big way. It had to put Otter surfboards out there as much more than a surfboard company and one of the largest leaps in that direction was creating the new brand as simply OTTER.

Drafts

Stationery

Designer:

Karl Mackie

Posted on

November 12, 2012

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