Every art director and graphic designer in the world should kiss (as they say in Paul Rand’s native Brooklyn) his ass…
Paul Rand on wit,
I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.When Steve Jobs left Apple, he decided to create the best computer possible! It was the new education computer company, NeXT. Jobs also understood the purpose and power of design which explains the decision to pay $100.000 for the logo created by Paul Rand in 1986. What is also interesting is that Tim Berners Lee built the initial version of the World Wide Web on a NeXT computer.
One of the things that is notable is that DELL, today, is black and looks very similar. Later on, there was also a model called NeXTdimension and again, DELL has a model with the same name. I didn’t explore this further, but I wonder if there is a connection.
December 29, 2004