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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

Pikseli

Designer:

Werklig, Helsinki, Finland

I’ve seen a fair amount of pixel-inspired logos, but Pixeli logo is one of the cleverest executions of the concept. Possibly the biggest one too!

Pikseli

Designer Notes

Seeking inspiration from the digital theme we concentrated on a “smallest” possible unit, the pixel (“pikseli” in Finnish). And instead of going for the most obvious, pixelated images and patterns, we scaled the pixel up and turned it to the main element of our design. Every application of the identity is based on one single pixel. And when going big, we went BIG. The square floor signs measure 1,6 meters per side and the facade of the building was decorated by the nation’s largest QR code directing passers-by to the website.

Identity Applications

Website

Environmental

Designer:

Werklig, Helsinki, Finland

Posted on

September 21, 2014

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