Every once in a while I receive suggestions for logos to post on the blog. Talk logo is one of them and it’s a great example of what I’m after.
Talk is a marketing, advertising and PR firm. They get people talking about their clients’ businesses. Talk changed their name from Erickson Public Relations to Talk in 2004 and they spent about six months exploring name options. Talk quickly rose to the top.
As it happens often, it was too personal of a job for their own creative team, so they hired Morvil Design Group of Wilmington, NC to design the logo.
The only real direction I gave the designers was that I really loved pink and I thought it would work well since Talk is a woman-owned business. They were incredulous at first, but when the design team came back to us, they confessed they were now fans of hot pink.
The design options from the initial review.
The pink quote marks won their vote.
We also liked the fact that not everyone sees the icon as quote marks. Many see a mask, a martini glass, two elements facing each other, a mouth, etc. The pink works extremely well and has been a great conversation starter and attention-getter for our agency. We’ve had great fun with this name and logo over the years and it lends itself very well to creative marketing and promotions for Talk, Inc. Think pink!
Morvil Design Group of Wilmington, NC
May 27, 2008