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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

Tenth

Designer:

Nancy Wu

Tenth Church is a community of people from different cultural, social, and spiritual backgrounds. Being around for over 70 years in the Vancouver area, the church needed a new brand identity. To create the new design which needed to avoid stylistic trends, cliches and speak of today versus traditional cues of the past, they worked with Nancy Wu, a Vancouver based designer.

Tenth

Designer Notes:

I knew early on that using a T + cross combination was the way to go. The real epiphany happened when I reviewed the brief and the idea of welcoming/being inclusive shown as open arms, and the idea of worship as hands raised upwards, made me feel that the original version was too stiff. Adding some animation or emotion – but not over the top – was the key to bringing the logo to life. The simple wordmark incorporates a graphic icon with multiple conceptual themes of worship, welcome, transformation, outreach, and the cross.

Further Drafts

Applications

Designer:

Nancy Wu

Posted on

June 9, 2009

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