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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

The Escape Committee

Designer:

Jon Hicks

A rebrand for established UK web design company Web Projects. The brief was to inject humour without dwelling on negative connotations of the new company name.
It’s an unusual name for a company. The ladder going out of the picture is funny, as well as the little man ‘leaving the logo’ in a rush. The red color renders it more dramatic.
The Escape Committee

Designer:

Jon Hicks

Posted on

December 18, 2004

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