The logo literally “questions” the old-fashioned parenting methods. It’s a strong concept which made it possible for the execution to be a matter of just a few drafts.
It was originally created as an illustration for a chapter in a parenting handbook called “Sure Ways to Spoil Your Child” (“Kako da najlak- upropastite ro-eno dete”, Serbian) by Nade- Milenkovi. The symbol was also used as a poster for the reprinted issue.
Aleksandra Prhal, Belgrade, Serbia
March 12, 2008