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Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Enjoy.
Denis Radenkovic,
September, 2004

TY

Designer:

Ty Wilkins

Ty Wilkins Self Promotion Project.

Ty studied Graphic Design undergrad at Auburn University. He first worked on this assignment in a Graphic Design II class. However, he came up with the current logo after graduation, but this assignment was what first made him think about designing a self identity. Download the PDF of the project description.
The logo is composed of the letters of my name “T & Y” and is a smiling face.
TY

Sketches and Roughs

ByTy

Initially conceived as a signature for illustrations, this is a play on rhyming words.

TYW

My last name is Wilkins, so I created a gestalt where the T, Y & W interlock.

Cubes

A section of a chain of transparent cubes are filled in to spell TY.

Keyboard

I took advantage of the fact that the T and Y are next to each other on a keyboard.

3D

Tracing the contours of two boxes spells TY.

Figures

Two characters, one with open arms and another with raised arms, spell TY

Pi

The pi symbol can also look like TY

TV

A play on the familiar tv icon.

Style

Before Ty Pennington rolled out his Style brand, I presented this to my Graphic Design II class.

TY”R”US

My full first name is Tyrus. This is an homage to the American toy store, Toys R’ Us.

I heart TY

An homage to Milton Glaser’s infamous icon. Though too self indulgent to use.

X+Y=Z

The +Y spells TY.

Arrows

The negative space between T and Y fits an arrow nicely.

Similar Concepts

These concepts date back from 2002. Since then, other designs with similar ideas emerged.

Tiger Woods uses a logo similar to one TW (Ty Wilkins) logo concept and the American home improvement celebrity Ty Pennington uses a “style” logo similar to TY “style” logo.

Designer:

Ty Wilkins

Posted on

May 6, 2006

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