Arets Frisor is an annual competition for Norwegian hairdressers. The idea with the logo was to make the competition more exclusive and add a touch of “royalty” and glamour, as opposed to their former “german-techno-meets-europop-design”. The font is basically a Helvetica Neue which is tweaked a tiny bit and the rest is made out of simple geometric shapes that forms a crown which again draws the attention to the head and its hair.