Coma is Spanish for ‘comma‘. The signature is a clever typographic solution which incorporates two commas into the name — one at the beginning and one at the end.
A comma in itself is a pause, so I wonder whether just one, at the beginning perhaps, would have done the job. That way it really is a single comma and not two ‘commas’. Clever nonetheless.
Applications & Visual Language
Sometimes we need to take time for someone to help us work out our leadership and innovation. A pause, a comma. This is what Coma offers us across four different areas: Personal, Social, Political and Organizational. The result: a clear vision of our future.
In order to create a logo that represents this lapse of time, we placed a comma at the beginning and end of the word. The change in direction that Coma suggests is represented by a dotted line without any specific direction. The line becomes straight when Coma appears.
February 16, 2015