Seeking inspiration from the digital theme we concentrated on a “smallest” possible unit, the pixel (“pikseli” in Finnish). And instead of going for the most obvious, pixelated images and patterns, we scaled the pixel up and turned it to the main element of our design. Every application of the identity is based on one single pixel. And when going big, we went BIG. The square floor signs measure 1,6 meters per side and the facade of the building was decorated by the nation’s largest QR code directing passers-by to the website.