Logolog (@logolog) is a logo design blog focusing on wit and lateral thinking in logo design. The logos featured here made me smile and wish I had thought of them first! I like it when logos take me by surprise, either with unexpected associations or playful ideas.

Denis Radenkovic,
September, 2004

Wollongong City Gallery


Ryan Curtis

Enjoy some great student design work. Ryan has also included a description explaining the concept — I love it.

The logo was designed for my final year major design project at the University of Wollongong. The aim of the project was to investigate typography as the core element of a broader visual identity, including the logo. The four ‘L’s were used to create a frame, which in some applications was used as a stand alone brand icon.

Being a key community asset, it was important to develop a brand identity for the Gallery that was iconic and as inclusive as possible.

Promotional posters, stationary and environmental graphics were developed and shown in the “Positions Vacant” graduate exhibition at the University of Wollongong.

Wollongong City Gallery

Logo on black background

Logo on orange background

Identity Applications


Posters and Signage


Ryan Curtis

Posted on

November 19, 2012